Have you ever been browsing for a new bike online or in your local bike shop, found the perfect spec for the perfect price but then had to settle for whatever colour scheme was available? I know I have. In fact, I've even made the mistake of buying a bike based on its look, sacrificing performance in the process. After five years in the shed... lesson learned!
Well, the guys at Trek have helped make those kinds of tough decisions a thing of that past, introducing their Project One ICON paint scheme across their mountain bike range.
Previously only available across Trek's road range, the ICON paint scheme allows customers to choose their frame and headbadge colour, and even allows for a personalised message written on the top tube near the saddle. Perhaps an inspiring note to yourself as you look down to take on a tough new trail? Perhaps the name of your mountain biking idol? Or perhaps the date of the wife's birthday? Doesn't matter, up to you!
"The only thing you can do to improve a Project One ICON paint scheme is get it muddy. After all, even beautiful bikes are meant to shred." - Trek
As well as the bike's look, Project One also allows for extensive customisation of the drivetrain (SRAM & Shimano), seat post and saddle!
With thousands of combinations available across the Top Fuel, Fuel X and Procaliber families, Trek have made creating your own unique shredder easier than ever.
For more information and prices, head to Trek Online.